http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm

This is a link to an apple article about marketing to teens. The article is written by a previous generation person who describes how apple became from a school-computer thing to a must-have/cool product just by marketing in an excellent way. It describes how apple markets to not only teens but to a wide audience. We read this for our media research on how to make an advertisement.

Media Work Related Video II (Superball Budlight comercial)

I chose this video for my media work because i though it filled most of the criteria for a good advertisement. It is also easy to relate to if you are a beer-drinking adult who gets bored easily and likes football. The budlight product is very clearly shown in the video.

Media Work Related Video I (Cadburry Eye-brow comercial)

I chose this one because 1, it filled most of the ad-criteria and 2, because it was dynamic, humorous and it engages the audience in a many ways, eg. through the children. The video doesnt show the cadburry product as such, but it does have the 'cadburry colours' on the childrens clothes.