http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm

This is a link to an apple article about marketing to teens. The article is written by a previous generation person who describes how apple became from a school-computer thing to a must-have/cool product just by marketing in an excellent way. It describes how apple markets to not only teens but to a wide audience. We read this for our media research on how to make an advertisement.